How to Grow your Business – Part 3: The Value of Printed Publications

Many of us live in a culture of doing only what is necessary and essential – leaving all else to ‘Ron’ (later on)!

Such is the pace of working life today, and the speed of technology, that many people choose to ignore the large, multi-paged attachments that can arrive regularly in their email inboxes.

That company e-newsletter or electronic publication which you have slaved long and hard over to get ‘just right’ may well end up in the ‘Deleted items’ email box before anyone has a chance to look at it!

Here is my point – despite the massive increase in Internet-based publications (such as e-zines and e-newsletters) in recent years, it is amazing just how much value the humble, printed newsletter can still have.

A hard copy publication has several advantages over an Internet-based publication:

– It can be physically handed around to friends, family and work colleagues without the need to print anything

– It can be read at any time – rather than being easily forgotten or simply dismissed after you finish reading the relevant email and move on to the next email

– It can serve as a long-standing and hard-wearing reminder – often in vivid colour and on high quality, glossy paper – of the company or service being promoted.

Don’t underestimate the ‘old-fashioned way’ of doing business and getting your company’s message across to new and existing clients – it can pay dividends at times.

At Mike Peeters Media we specialise in producing succinct, persuasive and well-written copy in both printed and electronic formats for a range of diverse clients.

Of course, the electronic versions still have a valuable role to play – just as long as they are kept short, concise and hard-hitting.

If you do this it is much less likely that recipients will resort to the trusty delete button when they see them arrive in their inbox!

This is the third in an irregular series of blogs produced by Mike Peeters – CEO of Mike Peeters Media